Promoting your business event using social media and AI

Event promotions with social media

If you’re planning an event in 2025, social media is an essential tool for promotions, and with the latest advancements in AI, new and exciting opportunities are at your fingertips. Today, we’ll explore some of the top social media and AI tools to help you effectively promote your next business event.

1. LinkedIn

LinkedIn is a popular platform for promoting B2B events. Here, you can create an event page, engage in professional discussions and publish articles to share content related to your event. Running ads targeting industry professionals can also increase reach.

2. Facebook

Facebook can help create community-driven conversations. You can either set up a dedicated new event page, or create an event on your existing business page. Post updates regularly from your page and use Facebook Live to host Q&A sessions before the event.

3. TikTok

TikTok is excellent for visually engaging content. Create short videos, such as behind-the-scenes clips and speaker introductions to generate excitement. Leveraging trends and using event-related hashtags can significantly increase visibility.

4. YouTube

YouTube is better for longer videos like event trailers, speaker spotlights and Q&A sessions. Creating video content before, during and after the event can increase long-term engagement and serve as promotional material for future events.

5. Instagram

You can share high-quality images and videos on Instagram for further reach. Use stories, reels and lives to showcase event highlights, and interviews with speakers and attendees.

6. X (formerly Twitter)

X is useful for real-time updates, live posting during the event and engaging in trending conversations. Create a unique hashtag for your event and encourage attendees to use it. Running X Spaces discussions can help build pre-event engagement.

7. WhatsApp

In WhatsApp, you can create exclusive groups for attendees, send event reminders and share important updates instantly. WhatsApp business tools can also automate responses and provide chatbot customer support.

8. Threads & Mastodon

Threads and decentralised networks like Mastodon are growing in popularity. Exploring these platforms can provide a fresh way to engage with niche communities, particularly for tech-savvy and privacy-conscious audiences.

9. ChatGPT

ChatGPT can be a valuable tool for streamlining content creation and engagement. It can generate compelling social media posts, craft engaging captions and assist in responding to attendee queries in real-time. By integrating ChatGPT with chatbots on platforms like WhatsApp and Facebook Messenger, businesses can provide instant, automated responses to frequently asked questions, improving the overall event experience.

10. Canva

Canva is a user-friendly tool that allows you to create visually appealing graphics for social media promotions. Utilising Canva’s pre-made templates and AI-powered design tools can streamline the creation of engaging promotional materials, making it easier to attract and inform potential attendees.

Remember to cross-promote

For the best exposure, remember to cross-promote across social media channels. So if you create a great video on YouTube, share it on Facebook to reach a wider audience. Repurpose content by turning a TikTok short into an Instagram Reel. Using a multi-platform approach ensures that your event gains visibility across different audiences and increases engagement.

Creating post-event content

Keep the momentum going even after the event ends. Share highlights, testimonials and key takeaways through recap videos and blog posts. Encourage attendees to share their experiences and maintain engagement by offering follow-up content or exclusive access to future events.

We hope you’ve found these social media and AI event promotion tips useful. If you’re interested in holding your next event in Scotland, take a look at our flexible event space in Inverness and start planning today!